Banbury and the MICE market: an opportunity we’re not quite claiming?
I’ve been noticing something over the past few months.
Across both the hospitality and travel sectors, there’s been a noticeable shift toward meetings, conferences and events – what the industry tends to bundle together as “MICE” (I know it sounds like a pest problem but I promise it’s a profit centre). Hotels are talking about it more. Venues are investing in it. Destinations are actively competing for it.
Which makes absolute sense in the current economic climate. Leisure travel is still strong but it is also unpredictable. Business meetings and events, on the other hand, offer a lot more consistency and reliability.
And, as is often the case these days, that got me thinking about Banbury.
Continue reading “Banbury and the MICE market: an opportunity we’re not quite claiming?”


